Principle 2
Start with the end in mind
Before we start important work, we should name the end state.
Before we start important work, we should name the end state.
Ask:
What are we trying to make true?
This helps us avoid busy work.
Poor version
Improve communication.
This is too broad.
Better version
By the end of the month, each department lead sends one weekly update that lists top priorities, blockers, and decisions needed.
This is clear. It says what will change.
Strong outcome questions
Use these before starting a project.
- What problem are we solving?
- Who is affected?
- What will be better when this is done?
- What does done mean?
- What are we not doing right now?
- Who owns the next step?
- When will we review progress?